PERSUASION IN BUSINESS

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About

Persuasion in Business is the main hub to learn how to ethically incorporate proven-persuasion messages into your marketing and business communication. Through psychological research and case studies, Dr. Mindy Weinstein, author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions, has identified ways businesses can improve sales and convert more customers. The information and practical tips she shares are backed by psychological theory and real-world testing.

Featured in the Media

Dr. Mindy Weinstein is often featured and interviewed in the media, including Fox, NBC, ABC, The Huffington Post, The Washington Post, The Arizona Republic, Bloomberg Radio, Women’s World and more.

DisrupTV Interview

PIX11 Interview

Press Kit

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