The Psychology Behind How We Set Goals
Recently, I found some goals I wrote in 2003. The thing is, it took me nearly 20 years to accomplish some of them. And I need to be okay...
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marketmindshift
- Jan 10
- 6 min
The Connection Between Scarcity and Marketing
What is scarcity marketing? Almost every interview I've had in the media started with that question. Before you get into what scarcity in...
marketmindshift
- Jan 3
- 6 min
How You Can Build Brand Credibility
During one of my classes at university, I asked my students a simple question: “Have you ever been influenced to buy a product from a...
marketmindshift
- Dec 20, 2022
- 5 min
The Consumer Psychology Behind Black Friday
Black Friday is a tradition for Lisa and her sisters. While many stores begin sales on Thanksgiving, these women wait until the wee hours...
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