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Persuasion In Business Blog

Building Self Esteem in Business

Standing on the side of the stage waiting for my introduction—which was my cue to walk up to the podium and present for the next 30...

What You Can Learn About Business From BeReal

In one of my classes, my students started lifting their phones to take pictures. They all lifted them at the same time and then put them...

Self-Confidence Difference Between Men and Women in Business

Christine is the head of the International Monetary Fund. She's tall. She's smart. She dresses in elegant Chanel suits. Christine looks...

How to Use Nostalgia Psychology in Business Part 1

Nostalgia. It's delicate but potent. Nostalgia literally means the pain from an old wound. It's a twinge in your heart far more powerful...