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Persuasion In Business Blog

3 Key Lessons To Learn From QVC Business Model

A QVC host stood by a clothing rack with blouses and a tank top set one morning. She told viewers that they would get 30% Off if they...

Psychology of Sales: Coupons, Flash Sales & Limited Time Offers

A friend told me a story about her husband that made us chuckle. He came home from the store with not one stick of deodorant but 10. My...

Why Women Are More Modest Than Men

Let’s talk about modesty and business. While working on my book research, I reached out to a wide range of people in business within...

How To Use Nostalgia Psychology in Business Part 2

Think about the last time you heard a song that sent you down memory lane. When you heard that song, did you start to relive the...