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Persuasion in Business

Where Psychology Meets Business


What Is Persuasion in Business?

Persuasion in Business is the main hub to learn how to ethically incorporate proven-persuasion messages into your marketing and business communication. Through psychological research and case studies, Dr. Mindy Weinstein, author of The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions,  has identified ways businesses can improve sales and convert more customers. The information and practical tips she shares are backed by psychological theory and real-world testing.


It Works: See the Results

Increased purchases by 40%

A company selling electric bikes increased purchases by 40% when adding a countdown timer to the website alerting website visitors how much time was left before the current sale ended.

Spiked sales and pre-orders

A popular brand experienced a spike in sales and pre-orders when adding “restock” to the subject line of its emails to customers.

Closed new clients time and again

A consultant continued to close new clients time and again by subtly letting them know she only worked with a select number of businesses at any given time.

Averaged 13 to 20% increase in orders

A restaurant that labeled five dishes as the most popular on the menu, experienced an average 13 to 20% increase of orders of those dishes.

Persuasion attempts can also backfire, so it is important to learn how to incorporate this concept correctly and to also recognize when not to use it. That is where we can help.

Where You Start

There are several paths you can take on our website to help you become more knowledgeable about persuasion and how it might apply to your business or even career. We have free education available to you in various formats to accommodate all learning styles.

the Book

Be sure to order a copy of Mindy’s latest book, The Power of Scarcity. The book empowers you to create your own clever scarcity marketing strategies with simple steps.

Sign Up for Our Weekly Newsletter

Receive the latest information and techniques directly in your inbox. Our newsletter is packed with easy-to-follow techniques grounded in psychological theory.

Persuasion in Business Podcast

Every week, Mindy gives educational and practical tips that relate to persuasion. The podcast consists of actionable advice, guest interviews and answers to listeners’ questions.


Our blog is regularly updated with case studies, how-to guides and other information. We also regularly post short video clips with tips you can incorporate right away into your business.

Take It to The Next Level

If you want to go even deeper into your understanding and application of persuasion, we’ve got you covered. Check out the options available.

Watch the Webinar

Mindy created a 30-minute actionable webinar that teaches you how to apply the principle of scarcity into your professional life and business. 



If you want to work with Mindy directly, she does consult with executives, marketers, salespeople, and entrepreneurs, but only on a limited basis

Virtual or On-Site Workshops

We offer customized training for your corporate team. The training is in the form of an interactive workshop where your team will learn how to incorporate persuasion ethically into your business and marketing efforts.


Keynote Presentations

Book Mindy for your next corporate event or conference. Mindy is an international speaker and is known for her practical and conversational presentation style.


Meet Mindy

Dr. Mindy Weinstein is a global expert in digital marketing, as well as a researcher, speaker and professor. As a marketer, psychology has always been an interest of Mindy and was the reason she pursued a Ph.D. in General Psychology with an Emphasis in Technology. For years, Mindy has researched and written about persuasion, specifically scarcity, from an academic and practical perspective. She now teaches others how to ethically incorporate persuasion into their businesses through her book (The Power of Scarcity), podcast, blog and keynote presentations.


Mindy is also a marketing instructor at Grand Canyon University and University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

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